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AIM & F&W Swap Magazine Titles: Log & Timber Titles Under HBP's Leadership
Active Interest Media (AIM) and F+W Media, Inc. (F+W) announced today the two companies have finalized an agreement to swap assets in the log and timber homes and art categories. The agreement will further strengthen the market reach for each Company in these core categories and provide a platform for future growth.
AIM, which already has a niche-leading log and timber group, Home Buyer Publications (HBP), based in Chantilly, VA, has acquired the log and timber group from F+W. The group includes magazines, Country’s Best Log Homes, Log Homes Illustrated, Custom Wood Homes, and Timber Homes Illustrated; its home show, the Log & Timber Expo; and its online operation, the Log & Timber Network (loghomesnetwork.com). F+W in return has acquired Southwest Art, The Collector’s Guide and their respective online properties from AIM. F+W is a market leader in the art category with such print and online properties as North Light Books, The Artist’s Magazine, Watercolor Artist¸ ArtistsNetwork.tv, and WetCanvas.com.
“We are very pleased to acquire titles that will significantly strengthen our home division and give
advertisers and consumers more efficient, targeted media options in a tough economic environment,”
said AIM President and Chief Executive Officer Efrem “Skip” Zimbalist III. “The acquisition also
positions us for steady growth when the housing market rebounds. We’re excited to have the best
magazines and web sites in this dynamic niche, as well as the leading home show.”
"Adding Southwest Art Magazine and Collector’s Guide to F+W further strengthens our leadership in
the art category," said David Nussbaum, Chairman & CEO. "The portfolio perfectly reflects our
vision to be media agnostic, with leading brands across magazines, books, online, events, and
competitions. We are also excited by the numerous platform opportunities available for these titles,
including several new eMedia launches." The transaction also furthers the Company’s goal to focus
on its core markets; in December 2008 F+W announced the sale of Scuba Diving magazine to the
Bonnier Corporation.
AIM, which already has a niche-leading log and timber group, Home Buyer Publications (HBP), based in Chantilly, VA, has acquired the log and timber group from F+W. The group includes magazines, Country’s Best Log Homes, Log Homes Illustrated, Custom Wood Homes, and Timber Homes Illustrated; its home show, the Log & Timber Expo; and its online operation, the Log & Timber Network (loghomesnetwork.com). F+W in return has acquired Southwest Art, The Collector’s Guide and their respective online properties from AIM. F+W is a market leader in the art category with such print and online properties as North Light Books, The Artist’s Magazine, Watercolor Artist¸ ArtistsNetwork.tv, and WetCanvas.com.
“We are very pleased to acquire titles that will significantly strengthen our home division and give
advertisers and consumers more efficient, targeted media options in a tough economic environment,”
said AIM President and Chief Executive Officer Efrem “Skip” Zimbalist III. “The acquisition also
positions us for steady growth when the housing market rebounds. We’re excited to have the best
magazines and web sites in this dynamic niche, as well as the leading home show.”
"Adding Southwest Art Magazine and Collector’s Guide to F+W further strengthens our leadership in
the art category," said David Nussbaum, Chairman & CEO. "The portfolio perfectly reflects our
vision to be media agnostic, with leading brands across magazines, books, online, events, and
competitions. We are also excited by the numerous platform opportunities available for these titles,
including several new eMedia launches." The transaction also furthers the Company’s goal to focus
on its core markets; in December 2008 F+W announced the sale of Scuba Diving magazine to the
Bonnier Corporation.
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