Construction Reinvented.
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Jerry Rouleau
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- Terryville, CT
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Jerry Rouleau's Page
Profile Information
- Are you currently a conventional site builder?
- No, Industry Housing Consultant
Jerry Is the owner of J. Rouleau & Associates, LLC, and founder of www.BuilderRadio.com and www.BuildGreenRadio.com
Jerry is a speaker, author, and consultant, specializing in sales training, and public relations for the housing industry. He is the author of “Selling New Homes: Sales & Marketing Workbook for Million-Dollar Producers”, “Selling New Homes the Easy Way” and a frequent article contributor to numerous building trade publications. Jerry is also the producer of the Builder Radio Media Network, which includes BuilderRadio.com, and BuildGreenRadio.com.
In the past twelve years, J. Rouleau & Associates, LLC has generated over $40 million dollars in free publicity and won over 15 awards for his clients. Jerry has been featured on the Today Show and in People Magazine. Special feature home projects that he has been involved in have been seen in the USA Today and in hundreds of newspapers, radio, TV, industry trade publications and specialty consumer magazines like Country Living, House Beautiful, Country Home, and Home Magazine.
BuilderRadio features a program, titled Selling New Homes: The Monday Morning Sales Meeting, an online radio show focusing on sales tips for builders, realtors and new home salespeople. A new meeting is posted at www.BuilderRadio.com every Monday morning, in time for salespeople or groups to ‘click on’ and get an instant guest speaker for their sales meeting.
Recent programs have included nationally known trainers such as Robert August, Ross Robbins, Bonnie Alfriend, Hal Von Nessen, Charles J. Clark III, Manny Schatz, Bill Webb, Jerry Costanzo, Brian Flook, Mary Dewalt, Tom Stephani, Dan Levitan, John Underwood, Bob Hafer, Roger Fiehn, John Palumbo, Paul Montelongo and William Woodard, as well as many top builders and salespeople. Each episode of the program is archived online, so visitors can visit the website and take their pick from over 37 pre-recorded meetings, with a new one being added each week. In addition to the audio, an article about the interview is also available so that visitors have their choice of listening to the interview or reading the highlights. Both the articles and the audio files can be downloaded to a computer or mp3 player, such as the popular iPod, or BuilderRadio makes copies available on CD for a fee. There is no charge to listen to the programs online or to download them. Instead, the program costs are covered by sponsors.
In the past twelve years, J. Rouleau & Associates, LLC has generated over $40 million dollars in free publicity and won over 15 awards for his clients. Jerry has been featured on the Today Show and in People Magazine. Special feature home projects that he has been involved in have been seen in the USA Today and in hundreds of newspapers, radio, TV, industry trade publications and specialty consumer magazines like Country Living, House Beautiful, Country Home, and Home Magazine.
BuilderRadio features a program, titled Selling New Homes: The Monday Morning Sales Meeting, an online radio show focusing on sales tips for builders, realtors and new home salespeople. A new meeting is posted at www.BuilderRadio.com every Monday morning, in time for salespeople or groups to ‘click on’ and get an instant guest speaker for their sales meeting.
Recent programs have included nationally known trainers such as Robert August, Ross Robbins, Bonnie Alfriend, Hal Von Nessen, Charles J. Clark III, Manny Schatz, Bill Webb, Jerry Costanzo, Brian Flook, Mary Dewalt, Tom Stephani, Dan Levitan, John Underwood, Bob Hafer, Roger Fiehn, John Palumbo, Paul Montelongo and William Woodard, as well as many top builders and salespeople. Each episode of the program is archived online, so visitors can visit the website and take their pick from over 37 pre-recorded meetings, with a new one being added each week. In addition to the audio, an article about the interview is also available so that visitors have their choice of listening to the interview or reading the highlights. Both the articles and the audio files can be downloaded to a computer or mp3 player, such as the popular iPod, or BuilderRadio makes copies available on CD for a fee. There is no charge to listen to the programs online or to download them. Instead, the program costs are covered by sponsors.
Jerry Rouleau's Blog
Sales Success : It’s Not About You; It’s About the Customer
Recently, I was in a meeting with an investment firm that was considering buying a company. They commented on how much competition there was in that market. I said it’s really simple, if they wanted to outsell their competition and be the top in their market. It didn’t matter who was in the market already, what they sell, and how good they are. You can out sell, out produce everyone, if you understand the simple facts of life.
It not about you, it’s about the customer
Focus on the custom… Continue
It not about you, it’s about the customer
Focus on the custom… Continue
Posted on September 2, 2008 at 10:00am —
Housing Media Deception
By: Jerry Rouleau
Now is the best time to build or buy a home. Stop listening to the media and everyone else. Are they giving you the complete picture and telling you all the facts?
Secrets that the media is not telling you
• Have you read any articles that say that the population is decreasing and the demand for housing will go down?
• Have you seen articles that say that owning a home is no longer the dream of American consumers?
• Have you read articles on how 94 to 96% of the population is… Continue
Now is the best time to build or buy a home. Stop listening to the media and everyone else. Are they giving you the complete picture and telling you all the facts?
Secrets that the media is not telling you
• Have you read any articles that say that the population is decreasing and the demand for housing will go down?
• Have you seen articles that say that owning a home is no longer the dream of American consumers?
• Have you read articles on how 94 to 96% of the population is… Continue
Posted on August 19, 2008 at 9:55am — 1 Comment
Sell Value, Not Price
By Jerry Rouleau
What is the biggest objection that sales people and customers have? In many cases, they say, “the price is too high”. If the majority of the non-productive sales people had their way, they would get the builder to lower their prices and then give a discount. For some reason, sales people feel that if the price is lower, it will be easier to sell. That is not the case. Every price is too high, if the consumer does not understand the value. Many realtors try and sell the same way… Continue
What is the biggest objection that sales people and customers have? In many cases, they say, “the price is too high”. If the majority of the non-productive sales people had their way, they would get the builder to lower their prices and then give a discount. For some reason, sales people feel that if the price is lower, it will be easier to sell. That is not the case. Every price is too high, if the consumer does not understand the value. Many realtors try and sell the same way… Continue
Posted on August 12, 2008 at 4:14pm — 2 Comments
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Home construction and building construction technology blog from the editor of Building Systems. An online community for builders.
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